Also: Mattel wants to recycle old Barbies, YouTube offers funds to compete with TikTok for influencers, insights from Ragan’s Communications Benchmark Report, and more.

TODAY’S HEADLINES – 05.12.2021  
 
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DAILY SCOOP

McDonalds, Lyft and Uber push vaccine messaging and services, Black employees see less progress on DE&I, and Chipotle promises wage hike

Also: Mattel wants to recycle old Barbies, YouTube offers funds to compete with TikTok for influencers, insights from Ragan’s Communications Benchmark Report, and more.


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DIVERSITY AND INCLUSION

How to get white allies to take meaningful action on DE&I

Research shows that there is a perception gap between Black and white employees over the current progress of DE&I initiatives. Here’s how to keep white allies engaged in a long-term effort.


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VISUAL & VIDEO COMMUNICATIONS

Why communicators must harness the power of livestreaming

Live video’s not going anywhere but up. Here’s how to make the most of this hot medium — and why it merits investment and energy moving forward.



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VISUAL & VIDEO COMMUNICATIONS

How the Trevor Project and PHM are reaching LGBTQ youth with social video

The team recognized that LGBTQ youth, already at a disproportionate risk for mental health and suicide, were facing exacerbated challenges during COVID-19. Here’s how they are fighting back.


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A DAY IN THE LIFE

AGAR’s Colleen Cleary shares optimism for an experiential future

An agency pro talks about the importance of relationships, tools that are making the difference and what this current moment holds for her work.


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DAILY SCOOP

Facebook defends plans for kid-centered Instagram, YouTube viewers increasingly consume videos about everyday tasks, and NBC drops Golden Globes

Also: AAA seeks to calm consumer fears over gas shortage, Twitter tip jar posts home addresses, and Patagonia’s CEO shares strategies for activism campaigns.


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RESEARCH

Communications priorities for 2021 and beyond

Ragan’s Communications Leadership Council Benchmark Report reveals new areas of focus for communicators that add to more traditional concerns.



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RAGAN TRAINING TAKEAWAYS

3 levels of empathy that are essential for electric storytelling

Superb storytellers can easily put themselves in someone else’s shoes. Here’s a visualization of three types of empathy to improve your storytelling and make deeper connections.


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EXECUTIVE COMMUNICATION

5 C’s for successful culture in a distributed workforce

As leaders think about the future of work and the hybrid workplace, here are the essential elements that must be present for workers to feel a sense of purpose and belonging.


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DAILY SCOOP

Dartmouth College responds to surveillance allegations, working moms struggle with remote well-being, and Netflix, Amazon seek distance from Golden Globes

Also: Brands share sensitive Mother’s Day messaging, Instagram adds live captions to Stories, and Google Play adds transparency features.


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THE WORKPLACE

How to say ‘no’ to a project gracefully

Sometimes a potential partnership isn’t a fit with your schedule and other responsibilities. Here’s how to let people down gently and preserve relationships.



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CRISIS COMMUNICATIONS

5 things I learned from engineering an internal comms turnaround during a pandemic

Get practical guidance, ideas and takeaways from a top-level pro who’s shepherding her organization through a period of profound transformation.


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THE BUSINESS MIND

The essential financial watchdogs and referees that comms pros should know

As you consider how to communicate compliance and good governance, as well as signal investments in areas like ESG, make sure you know all the major organizations that set the rules.


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RAGAN AWARDS

Ragan will recognize the influential women in employee wellness and HR

Ragan's Top Women in Wellness and HR Awards will shine a spotlight on the incredibly important work women are doing to benefit their employees and organizations. The deadline for submitting nominations is next Friday, May 14. Self-nominations—as well as nominations on behalf of your colleagues or clients—are accepted.


Ragan's Diversity, Equity & Inclusion Virtual Conference

The Communicator’s Essential Role in DEI

Join us virtually on May 19 for Ragan’s Diversity, Equity & Inclusion Conference. This fast-paced one-day conference will equip you with all you need to achieve your DEI goals.


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