Brands seem more adamant than ever about working with apolitical influencers to ensure brand safety. Additional coverage: - Google mounts its defense, claiming the DOJ just doesn’t get the online ad market.
- Former Nike employees say they’re “elated” over new CEO Elliott Hill and believe he can help get some of Nike’s swagger back.
- It may not be the only one in the marketing landscape, but there’s a power struggle happening in the world of commerce media. It’s a tale as old as Amazon itself — and for the record, Amazon is 30 years old.
- Vantage Discovery, co-founded by former Pinterest execs, has built a new app atop Salesforce’s Commerce Cloud to provide semantic search on retailers’ websites.
- What do streaming services, investment firms, content agencies, and a few ad tech start-ups have in common? They’re all turning to fractional execs.
- The logic behind StreamElements’ new side sponsorship tool is that displaying only one sponsor at a time lets creators activate only a relatively small portion of their audience.
- Will Anderson, former vp of growth at performance marketing agency Journey Further, launched performance marketing consultancy Growth Society to change the way brands strategize their growth.
Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | As the U.S. election season looms, brands seem more adamant than ever about working with politically neutral influencers to ensure brand safety. | | |
|
howdy! | | | | | Google mounts its defense, claiming the DOJ just doesn’t get the online ad market. | | |
| Advertisement |  | | |
| | | | | Common misconceptions about mobile in-app advertising on the open internet may hinder performance, such as solely relying on cohort targeting. | | |
howdy! | | | | | Many former Nike employees believe that Hill can help Nike get some of its swagger back. | | |
| | | | | Marketers are being strategic about their investments across channels and tactics to acquire new customers and drive repeat purchases. | | |
howdy! | | | | | It may not be the only one in the marketing landscape, but there’s a power struggle happening in the world of commerce media. It’s a tale as old as Amazon itself — and for the record, Amazon is 30 years old. | | |
| Advertisement |  | | |
| | | | | Brands using platforms that enable advanced contextual targeting directly within their DSPs via the IAB’s Content Taxonomy gain more effective audience reach. | | |
howdy! | | | | | Vantage Discovery, co-founded by former Pinterest execs, has built a new app built atop Salesforce’s Commerce Cloud to provide semantic search on retailers’ websites. | | |
howdy! | | | | | It turns out these part-time pros aren’t just for CMOs anymore — they’re taking over all corners of the corporate world, from the boardroom to the breakroom. | | |
|
