Customer data platform (CDP)

The fatal flaw killing your customer data initiatives

Customer data alone won’t drive results. A shift to customer analytics is what turns information into action.

Customer experience

Why closing the feedback loop drives better CX outcomes

Too many companies collect feedback and stop there. Learn why closing the loop is essential for retention, insights and customer trust.

Diversity and inclusion in marketing

Brands’ retreat from Pride costs them credibility

Consumers across the political spectrum lose faith in brands that flip-flop on political issues.

Video

Still managing video like it’s 2015?

Video has evolved—has your management strategy kept up? Discover why leading teams are replacing outdated tools with platforms built for scale, speed, and AI.

Marketing technology

If it tells the right story, brand fuels demand

Why and how to build a brand that's true to your company and resonates with customers.

Conversations with MarTech

Ripping up the rulebook: Marketing’s new frontier

You relied on static GTM playbooks. They're failing fast in today’s AI landscape. Tune in to hear how Zach Vidibor is rethinking strategy in real time.

Marketing operations

The secret strategy behind high-performing Marketo teams

Distributed marketing is the emerging approach helping teams scale execution—without adding headcount or losing control.

Marketing artificial intelligence (AI)

Your AI strategy is stuck in the past — here’s how to fix it

Nearly half of all AI projects are abandoned before launch. Learn what separates failed pilots from scalable success.

What else we're reading

• What happens when you mix soap, cookies and AI?
• Let your creators run free to win
• Is this the greatest LinkedIn post of all time?
• What’s your AIO/GEO strategy at this point?
• Do this instead of writing yet another case study
• Smaller packages with lower prices are the way to go

MarTech research

• Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• Enterprise Digital Asset Management Platforms
• Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms 
• Marketing Work Management Platforms 
• Marketing Automation Platforms 
• Customer Data Platforms.
• Call Analytics and Conversational Intelligence

What they're saying

• “You don’t need massive, costly datasets. You need customer 101, predictive analytics and a solid testing and measurement plan. This puts marketers and analytics teams in the driver’s seat.” – Craig Schinn in The fatal flaw killing your customer initiatives
• “Closing the loop offers a chance to retain customers and deepen their loyalty. This is known as the service recovery paradox: following up and demonstrating that you care can strengthen the relationship. In some cases, resolving the issue may not even be necessary.” – Raj Sivasubramanian in Why closing the feedback loop drives better CX outcomes

From Search Engine Land

• Google Ads API to sunset ad sharing this October
• Google now auto-upgrades Video Action Campaigns to Demand Gen
• 3 ways to make sense of YouTube’s messy attribution
• Google Ads hidden search terms cost advertisers – big time
• Google Ads Affinity Segments: Your guide to Interest-Based Targeting