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Brawny Put Snapchat Spectacles on Toddlers to Film an Adorably Messy Mother’s Day Ad Happy accidents from four real families By Tim Nudd Strapping a GoPro to your dog is so 2015. These days, to get the best pint-size footage, you have to strap Snapchat Spectacles to your kid! And that's just what Cutwater did for its new Mother Day's commercial for Brawny, which was shot from the point of view of children wearing the socially connected eyewear....
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Gap Found Real People, Not Models, for Its Summer Ads Celebrating American Diversity Myriad individuals sport retailer's clothes in push for inclusion By Gabriel Beltrone Gap is continuing to celebrate the diversity of the young people it wants to buy its clothes. A new print and video campaign, titled "I Am Gap," from Untitled Worldwide takes a look at a range of personalities--found via street casting, rather than via a modeling agency--that the clothing retailer hopes captures the spirit of...
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How Lyft Plans to Accelerate Its Momentum With a New Brand Marketing VP and Agency Roster Amid Uber's woes, ride-share rival will focus on emotional connections By Patrick Coffee The ride-share industry has run into some bumps along its path to remaking the business of transportation around the world. The sector's already tense competition only heated up in recent weeks as China's Apple-backed Didi Chuxing scored a record $5.5 billion funding round after effectively blocking Uber's mainland expansion efforts. Gett also acquired smaller rival...
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This Art Director Created a Series of Agency-Themed Bloody Mary Mixes to Score a Job Sadly, her resume does not include vodka By Patrick Coffee The ad agency world provides more than its share of creative job applicants ranging from the woman who used a LEGO-themed resume to score a BBDO internship to the guy who posed as a San Francisco donut deliveryman in order to worm his way into tech and marketing companies across the Bay Area last year....
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Volkswagen, Apple and the Irresistible Force of Using Classic Characters in Ads Myra Nussbaum talks Little Vader and her other favorite spots By Tim Nudd No advertising lives in a vacuum. Many great campaigns not only reflect the culture around them, they appropriate existing characters, real and fictional, and make them their own--using that borrowed equity to spark familiarity and interest, from which the brand can then create something entirely new. DDB's Myra Nussbaum chose two such campaigns--Apple's "Think Different"...
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How a Musician Became an Experiential Brand Marketer as Zappos’ ‘Fungineer’ Tyler Williams discovered the brand really does value creativity By Robert Klara Musician Tyler Williams had nearly snared a plum job, especially for Las Vegas. In a city where the prevailing professions are housekeeper and casino cashier, Williams had made it to the final interview for a position as a drummer in the Blue Man Group. There was just one problem: He didn't really want the gig....
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Hot Dog! Why Oscar Mayer’s Wienermobile Rolled All the Way to a Remote Alaska Town Vehicle, and brand, trek to unfamiliar places By David Gianatasio Doctor, I keep having this dream about a 27-foot-long hot dog rolling through a tunnel. Wait, that's no dream. It's an awesomely Freudian scene from Oscar Mayer's new video chronicling the Wienermobile's voyage to Whittier, Alaska, population 220. The trek required 1,200 miles of driving plus 3,000 miles via barge, and touts "radical" product changes...
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