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Plus, what’s Salesforce cooking up for Spring 2025?

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Jan 22, 2025

It’s fair to say marketers feel up in the air about a lot right now. Take TikTok, for instance. It vanished and now it’s back, but who knows for how long or in what shape? Fortunately, there are ways to guard against these interruptions and improve efficiency in the process. It’s one of the byproducts of adopting a content repurposing strategy like the one contributor Stephanie Trovato advocates for in this piece today.

With so much in flux, we’d be interested to know how you’re preparing for the future with your marketing stack. If you have a few minutes, please take our 2025 State of Your Stack Survey.

Also, valuable to note, we’ll be discussing stacks and many other pressing issues and strategies at The MarTech Conference this spring. Free registration is now open for this big two-day virtual event.

Chris Wood
Editor

Content marketing

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Is it worth pursuing a masters in marketing? Is it necessary to have a HubSpot pro set up a new org? Marketers dishing about what TikTok did Why there’s no new talent coming into marketing The three most expensive mistakes B2Bs make with Google Ads are… How Apple’s Intelligent Tracking Protection is Changing Marketing Analytics

MarTech research

Surveys and research reports to make you a more-informed marketer

NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors. Take a few minutes to answer the 2025 State of Your Stack Survey. Share with the community where your martech is headed in the next 18 to 24 months.

What they're saying

“You don’t need to be a tech expert to protect yourself from hidden agendas. By asking the right questions, you can figure out whose interests a platform really serves.” Jay Mandel in Are AI tools shaping your intentions more than you realize? “Atomization reduces the need to create entirely new content for every campaign. Starting with a single comprehensive asset, you can generate multiple deliverables to sustain your marketing efforts.” Stephanie Trovato in Content atomization: Maximize ROI by repurposing your best ideas.