Dear Travel Partners,
We are excited to announce that Playa Hotels & Resorts has officially entered a strategic alliance agreement with Wyndham Hotels & Resorts to create a dedicated all-inclusive brand focused on the midscale to upper-midscale segment, Wyndham Alltra.
The new brand's name Alltra is born from the brand promise of All-Inclusive Travel for All, keeping with Wyndham's mission of delivering exceptional experiences to the everyday traveler. Wyndham Alltra creates an all-inclusive resort experience that is distinct to the upper-midscale segment, offering upscale food and beverage, services, amenities and activities with an expressive local flavor at an exceptional value. The brand will feature both family-friendly and adults-only resorts in the Caribbean and other resort destinations.
The first two resorts set to debut in December 2021 under the Wyndham Alltra brand are Playa's 458 room Wyndham Alltra Cancun located in the heart of the Hotel zone with its 10 upscale restaurants, bars, lounges and pools, and the 287 room Wyndham Alltra Playa del Carmen in the heart of Playa Del Carmen featuring unlimited gourmet dining just steps from Fifth Avenue with its bars, restaurants and high-end shops.
The new Wyndham Alltra is available for booking today through our travel agent portal at AgentCashPlus.com.
Our entire sales team is standing by and looking forward to helping you sell and learn about this exciting new all-inclusive resort brand. Stay tuned for more information.
Sincerely,
Kevin Froemming
Executive Vice President and Chief Commercial Officer |
