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| News for Today's Top Marketers |
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Breitbart Launches Campaign Against Kellogg's After Company Said It Would Pull Advertising Creates #DumpKelloggs petition By Kristina Monllos Following Kellogg's announcement on Tuesday that it would be pulling ads from Breitbart, the "alt-right" news organization created a campaign encouraging its readers to boycott the company.
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Walmart, Target and Verizon Have Spent the Most on Holiday TV Ads So Far This Year Holiday ad spending is up 13.7 percent over 2015 By Jason Lynch Holiday TV ad spending is off to a strong start this year, with brands shelling out $869.7 million on holiday-themed national ads so far in 2016. That's an increase of 13.7 percent over the same period last year.
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FedEx Leans on a Sophisticated Data Stream to Play Last-Minute Santa Inside the brand's weather-monitoring dashboard By Christopher Heine Millions of Americans will wait until the last minute to send holiday gifts to far-flung locales, and many will lean on FedEx to make it happen in a hurry. There's a data-based story behind why the brand has ...
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8 New Stats About Whether Influencer Marketing Campaigns Actually Work Brand practitioners weigh in By Christopher Heine Whether influencer marketing works can be controversial among brand practitioners. Linqia is an influencer platform, but in spite of the company's obvious interests, its study actually seems to shine light ...
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Check Out How Cheez Doodles Just Totally Cheesed Up Its New Packaging Iconic snack food embraces the orange dust By Robert Klara Americans spent about $1.4 billion on cheese snacks this year, and few brands know that better than Wise. The snack giant has been making Cheez Doodles since the early 1950s—extruding them at a rate of 220 ...
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Netflix Made a Gilmore Girls 'Binge Candle' That Smells Different as You Burn Through Each Episode Smell-O-Vision is almost real! By Sami Main You can binge watch or binge read. And now you can even binge smell!
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Napoleon Dynamite Stars Reunite in Burger King's Stupidly Charming Ad for Cheesy Tots Jon Heder and Efren Ramirez, like the product, are back for a limited time By Kristina Monllos If you're going to talk about tater tots, you might as well get the stars of Napoleon Dynamite to do it.
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