🎛️ Bringing magic to martech

Good morning, Marketer, time to wave your magic wand.

Good marketing is like magic, says contributor Tim Parkin in our latest Spotlight on the expert. He should know from his experience as a magician, and making video game magic as a developer. But there are challenges that marketing teams face in order to get the magic to happen, and we got into that during our lively conversation.

Also today, check out the latest AI-powered martech releases.

Marketing technology continues to evolve, giving all of us new tricks to master.

Chris Wood,
Editor

Video marketing

Tim Parkin: Spotlight on the expert

Consultant and marketing coach Tim Parkin tells us about being a magician, a game developer and what problems marketers are looking to solve.

Marketing artificial intelligence (AI)

This week’s AI-powered marketing technology releases

Here are the AI-powered martech products, platforms and features announced this week.

Content marketing

How to optimize your blog’s posting schedule to gain traction

Explore how optimizing your blog posting schedule can lead to better SEO and audience engagement.

Customer insights webinar

Unleash the power of customer insight

No more guesswork or gut-based decisions. Join Best Egg’s Katie Hanson and DISQO’s Roddy Knowles to explore a data-driven approach to customer-centric innovation.

Register here!

Identity resolution

CMOs say the end of third-party cookies is both a major challenge and a good thing

Google will end third-party cookie support in Chrome in a little more than a year. CMOs are nervous but welcome the change,

Content marketing

5 tips for balancing ‘push’ and ‘pull’ in content marketing

Learn the difference between promoting engagement and pushing sales in your content and how to do them right.

Expert advice

28 growth strategies from 12 leading agencies

Read on to gain strategies for managing high-performing teams, learn about some of the today’s top challenges, and unlock a successful growth path for your own agency

Digital advertising

In-game advertising: A marketer’s guide

With the right strategy, in-game advertising can be a powerful tool for reaching and engaging with today's gaming audiences.

MarTech

Discover cutting-edge martech for free

With nearly 12,000 martech solutions on the market, it’s never been more critical to efficiently evaluate all of your options, choose the right tools for your needs, and get the most out of your tech investments. Attend MarTech — online September 26-27 for free — to stay on the cutting edge.

See what’s in store

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