🎛️ Broaden your marketing ops talent perspective

Good morning, Marketer, and let’s look ahead to fall.

Of course summer has just started, and let’s look forward to long days at the beach, the baseball game, or whatever your passion is. But let’s also remember that The MarTech Conference is coming up in September and that means planning is already underway.

That means we have a call out for sessions. Want to speak at MarTech? Here’s what we’re looking for.

Kim Davis
Editorial Director

Broaden your marketing ops talent perspective

Marketing operations is more than just marketing automation. Diversify your perspective when looking at candidates' skill sets.

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Email marketing benchmark report shows personalized subject lines under-perform

Emails with personalized subject lines get lower open rates (18.79%) than generic ones (22.14%).

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The top five digital marketing courses in the U.S.

It’s essential for today’s marketing professionals to possess a complete digital marketing skillset and keep them current and growing.

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What is email marketing and how are platforms helping brands succeed?

All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.

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How does your social media performance stack up?

Our experts will discuss the metrics and benchmarks you can use to measure your social media performance and provide benchmarks for them on Instagram, Twitter, and more. Join us on Thursday.

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How ABM strategies can accelerate marketing and sales velocity

ABM has the potential to improve both marketing and sales operations.

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Interested in speaking at MarTech? Now’s the time to submit a session pitch for the September event

If you focus on how technology and the processes that support it serve and delight customers, submit a pitch to present at MarTech.

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What are the key elements of successful ABM strategies?

This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide.

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So you think you’re a martech genius?

Only 43% of respondents know their APIs. Test your knowledge with our quick 10-question quiz!

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[Tomorrow] Become a master of martech

Tuesday, June 7: Unlock four focused hours of live training and Q&A that will empower you smoothly transition to Google Analytics 4, identify and purchase the right martech for your company, and deliver attribution your CFO will love (with the data you already have).

Choose your Master Class

Shorts

Congratulations.To Milton Hwang, strategy and operations leader and MarTech contributor, on his new role as head of customer experience at service pro provider MSI Data.

To Women of Email, celebrating their sixth birthday: “Time flies when you’re having fun. Women of Email is six years old today! Since our founding on June 3, 2016, by Jen Capstraw, Laura A., Kristin Bond and April Mullen, we’ve grown to nearly 8,000 members on six continents. We have helped countless women increase visibility in their email careers, level up on salary and we have had many challenging conversations to help our industry break free from the status quo. Cheers to all of our supporters and members over the years. We appreciate you!”

From Search Engine Land

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