Real estate brokers do more than oversee transactions—they protect agents from liability, maintain the brokerage's reputation, and foster professional growth. Learn how to effectively communicate your value to agents.

Experts at Content Marketing World highlighted 19 low-cost marketing tactics that are often overlooked. Suggestions include using internal marketing, engaging on Reddit, using low-production video and repurposing existing content. "Your existing customers are telling you exactly how to market to new ones. You just need to listen!" author Andrew Davis says.

David Simon has overseen the retail property owner Simon since becoming CEO at age 33, and holdings now include more than 250 properties with 206.5 million square feet of space. In addition, occupancy rates are near all-time highs for the business. Known as a detail-oriented leader, Simon remains in charge while dealing with a cancer diagnosis. His oldest son, Eli, joined the business in 2019 and has been taking on an increasing role.

Matching bedroom sets, once a staple for creating cohesive bedroom decor, are now considered outdated by many designers. Katie Lindquist of Katie Lindquist Interiors notes that modern design favors a curated mix of pieces for a more personal and timeless look. Designer Lauren Syrowick suggests using nonmatching furniture to add depth, while Tommy Kebbson of Kebbson & Co. says matching sets lack the personal touch.

A waterfront estate in Pensacola, Fla., is listed for $2.5 million and features more than 6,600 square feet, five bedrooms and six bathrooms. The home offers a private beach, a gunite pool, a chef's kitchen and a game room. Karen Krasnosky of Levin Rinke Realty is the listing agent.

NAR's iOi Innovator of the Year Awards recognize individuals who aren't just keeping pace with real estate innovation—they're defining the future of it, says Dan Weisman, director of Innovation Strategy at the National Association of REALTORS®. This year's honorees deliver cutting-edge tech solutions, serve as a voice for industry improvement and drive the real estate industry forward.

Humility is often touted as a virtue that requires excessive modesty and denial of one's strengths, which does not align with effective leadership, writes consultant and psychotherapist Paul Dunion, who suggests reframing humility as a way to recognize and be comfortable with our limitations, accept our imperfections while becoming radically accountable and appreciative of the knowledge and strengths of others. "As humble leaders are honest and define themselves as okay with their shortcomings, their cultures take on more psychological safety," Dunion writes.

U.S. consumer sentiment saw its first increase in six months in June, rising 16% to 60.5, according to the University of Michigan, as easing trade tensions improved outlooks across all demographic groups, though confidence remains well below late 2024 levels. Despite this rebound, ongoing concerns about the economy's direction and the impact of higher oil prices continue to make households cautious about future conditions.