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Style Powerhouse Brunello Cucinelli Reveals His Longevity and Serenity Secrets

Style Powerhouse Brunello Cucinelli Reveals His Longevity and Serenity Secrets

One of the first things to go when you turn 70 has gotta be your ability to give a good noogie. Maybe it’s your diminished grip strength, or maybe you no longer have the bodily stability or the physical leverage to really dig in your knuckles and make your buddy squirm, but at a certain point in life, noogies are really no longer on the table. Except if you’re Brunello Cucinelli, the 71-year-old yet seemingly ageless Italian fashion magnate, who could give one hell of a noogie were he so inclined.

It is a hot September morning in Solomeo, a medieval village less than a three-hour drive north of Rome, and I’m sitting at the end of a long white table across from Brunello (which he insists I call him, because everyone, from his longtime assistant Francesco to his exceedingly cool daughter Carolina, calls him that) in his spacious office at the company’s headquarters. One of the walls is filled with framed headshots of his personal heroes and inspirations throughout history (Saint Francis of Assisi, JFK, and Barack Obama make the cut), and Brunello’s own face—deeply tan and lightly creased from a lifetime spent in the Mediterranean sun, with an angular profile straight out of a Roman sculpture gallery—would fit in nicely with the collection.

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Amazon Slashed Prices on Tons of Spring Jackets

Amazon Slashed Prices on Tons of Spring Jackets

Save up to 65% off 70 Cole Haan, The North Face, and more.

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Want Muscle? Then You Need These Exercises in Your Routine.

Want Muscle? Then You Need These Exercises in Your Routine.

The key to efficient training is working with big-time moves.

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Sign Up for Our New (and Free!) Fitness Newsletter

Sign Up for Our New (and Free!) Fitness Newsletter

Let us build the workouts for you, so you can focus on going hard.

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What It’s Really Like to Get Measles

What It’s Really Like to Get Measles

It feels far worse than a cold and can have some major consequences.

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The Lowdown on Tracksmith's New Super Shoe

The Lowdown on Tracksmith's New Super Shoe

I ran a fast 5K race in the new Eliot Racer—here’s what I thought.

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Brian Tyree Henry Is, Finally, Exactly Who He Wants to Be

Brian Tyree Henry Is, Finally, Exactly Who He Wants to Be

After losing 85 pounds, the death of his father, and landing the lead role in Apple TV+'s 'Dope Thief,' the Oscar-nominated actor has entered a new phase in his life.

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The Best of Men's Health

The Future You: The Science of Living Longer and Stronger

The Future You: The Science of Living Longer and Stronger

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8 Ways AI Can Help You Be Healthier

8 Ways AI Can Help You Be Healthier

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