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| Adfreak | October 20, 2017 | | Today's highs and lows of creativity |
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Bud Light Preps for a Special Sunday Night as It Tries to Make Ads That Break Into Culture New :60s target Patriots-Falcons rematch and Walking Dead premiere By Tim Nudd Bud Light is expressly trying to generate cultural buzz with its new "Famous Among Friends" campaign, and it sees this Sunday as its next big opportunity to do so. The AB InBev brand, and agency Wieden + Kennedy New York, have created two 60-second commercials tailored to two high-profile events that day--the Patriots-Falcons NFL game...
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| Adweek Webinar by Luth Research | | |
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Svedka Vodka Uses Retargeting to Make Creepy Halloween Ads That Follow You Around Turning something 'inherently negative' into something fun By David Gianatasio Ad retargeting is more trick than treat, right? Regardless, Svedka Vodka looks to leverage the unloved online marketing practice for a Halloween "Banner Ad Curse" campaign, created by Toronto agency Bensimon Byrne. This marks the third straight scary seasonal sojourn for the client-agency team, following their "Printable Costumes" in 2015 and last year's "First World...
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