It’s more important than ever for brand marketers to create a measurement and optimization strategy that can weather profound business and industry change—consumer privacy concerns, new regulations and global economic uncertainty. Tough questions need answering: How will short-term media optimization and marketing personalization work without cookies? Can I measure marketing across platforms like Facebook alongside the rest of my multichannel media? What advantages can I expect from identity-centric marketing measurement?    

Register for the webinar to join guest speakers Jim Nail, Forrester principal analyst, Facebook product marketing manager Katie Glass and Neustar VP, marketing solutions Marc Vermut for insights on the criteria you should be using, the models that are available and the outcomes you should expect when building a sustainable, privacy-friendly measurement strategy.