LEARN How agencies are adapting to life, POST-TRUTH

The agency world isn’t new to reinvention. For decades, agencies have adapted to new technologies, client needs and expectations that mold audiences they work to communicate with.

Join us at the Digiday Agency Summit in Charleston, South Carolina from October 23 - 25 to discuss how the world’s leading agencies are transforming themselves in a new, post-truth era and fighting back against new competition to build a new kind of agency.

As an attendee, you'll connect with agency peers through a unique mix of working group discussions, our 8-Minute Meetings and casual networking activities. Plus, you'll get honest insight from industry leaders on the biggest trends and where things are going in this post-truth era.

Reserve your pass today before they're sold out.

Sessions we've got our eyes on

Growing a Modern Agency with Lynn Power, CEO, JWT: Agencies can either lean into the change and adapt or resist it and be obsolete. Creativity is the engine that drives brands forward, so creativity now means more – it’s connecting data and content with insights to create meaningful brand experiences.

Results Driven Marketing with Adam Cossman, chief digital officer, W2O Group: In this session, we’ll discuss how companies, brands, and agencies should be measuring digital programs to illustrate actual return on marketing investment (ROMI).

Agency or Consultancy? How Agencies are Bracing for Consultancy Competition with Sean Shelby, vp of strategy, Isobar US: Agencies today are not just competing with each other, but also with data-rich consulting firms that have been moving in on their turf over the past few years. Hear from an agency that has been competing with consultancies since 2000.

Keeping the Human Touch in Digital Story-Telling with Randi Liodice, chief strategy officer, Kaplow Communications: Story-telling is one of the most powerful ways to communicate but in a digital world it can be hard to keep the human and sensory element to story-telling without it getting lost. Hear how Kaplow Communications helps their client's stories not get lost in technology.

"Extremely high caliber of agency attendees coupled with a great opportunity and willingness for them to meet and network with us made this an exceptionally worthwhile event."

– CEO, Panamplify

Contact

Interested in sponsorship opportunities? Submit your information here.

Questions about passes? Contact Erica Taylor at erica@digiday.com.

Are you an agency executive? See if you qualify for a complimentary pass through our participant program here.