| The power of AI in marketing is no longer just hype. Itâs a real, transformative force capable of driving results that most would kill for, especially when it comes to paid campaigns. Todayâs AI tools promise smarter campaigns, streamlined targeting, and better ROI. But thereâs a catch: These tools are only as good as the data theyâre given. Without high-quality, real-time data feeding the AI engines, even the most advanced tools will fall short. Fortunately, AI can help with that too. In this guide, Infinity explores how to build an AI-powered feedback loop that gives your bidding tools the fuel they need to continually optimise campaigns to deliver more of the high-quality leads you want in your pipeline. By following these steps, youâll improve conversion rates, reduce your cost per lead (CPL), and increase your return on ad spend (ROAS). | 