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Build Your Brand Story by Daniel DiGriz |
I hope you've been enjoying the video lessons I've been sharing on selling your art through storytelling. Just in a case you missed it, here's what we've covered so far:
In How Story Works, I shared the reasons why your brand story is the best way to get other people in the boat-how you say "go with me". And in From Myth to Brand Story I shared a powerful myth that prevents artists like you tapping into the power of storytelling to connect with collectors.
I'm excited about this week's video lesson Build Your Brand Story because it's where I show you the critical elements that every great story needs. Ensuring that you include these elements leads to the type of strong connections with your collectors that drives art sales. This video also includes some great examples from other artists that I've coached through the great work we do at The Clark Hulings Fund (CHF). Just click on the video below to watch it. |
When you're done checking out this short 15 minute video, feel free to explore our digital campus and learn more about how CHF can help you on your artist's journey.
Sincerely, |
Daniel DiGriz Creative Director and Director of Education The Clark Hulings Fund
P.S. If you have any feedback that you'd like to share with me on this video lesson, please leave me a comment on FineArtViews. I look forward to hearing from you. |
Daniel DiGriz is CHF's Creative Director and Director of Education. He is Host of The Thriving Artist podcast - available on iTunes, Spotify, and wherever fine podcasts are heard. He is a serial entrepreneur, Digital Ecologist at MadPipe which provides Creative Direction to various enterprises, and Creative Director of Free Agent Source Inc, the Open Source Consulting Firm. His ideas appear in Forbes, Inc, & Success Magazine. [LinkedIn] |
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