Build your business on the Golden Rule Three women who co-own their brokerage together share how equal sharing of responsibility leads to greater respect and cohesiveness for them and their agents. Full Story: REALTOR® Magazine (11/22)
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Best Practices in Sales & Marketing
Making the jump from residential to commercial Residential and commercial real estate are two completely different beasts, but it's not impossible to transition so long as you know what rules apply in the commercial space. Full Story: REALTOR® Magazine (10/28)
How to make the most of digital ad budgets Contextual content production should take up 60% of 2023 budgets for digital marketers, experts suggest, with the remainder going toward media purchases. Other recommended strategies include focusing on brand awareness, influencer marketing and continuous testing. Full Story: ClickZ (11/25)
Failure to build underpins affordable housing shortage Major American cities have failed to grant building permits to affordable housing units, a key reason these areas have become too expensive for many workers. "The reason California has the affordability problems we have now is because we did not build," said David Garcia of the Terner Center for Housing Innovation at the University of California, Berkeley. Full Story: The Real Deal (11/27),The Atlantic (tiered subscription model) (11/23)
Legislation & Regulation
Money gets more expensive to borrow Borrowers in the current inflation-ridden economy will find that many banks are being more conservative in lending, according to a Federal Reserve survey. More banks are hiking costs for riskier loans, raising the fees for credit lines and increasing the spread between the loan rate and bank's cost of funds. Full Story: CFO (11/23)
Fed officials might soon raise rates in smaller amounts The Federal Reserve appears poised to begin raising interest rates in smaller increments soon, according to meeting minutes that were released last week. Officials pointed to the "uncertain lags and magnitudes associated with the effects of monetary policy actions on economic activity and inflation" as one reason, according to the minutes. Full Story: CNBC (11/23)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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