Build Your Customer Graph

Marketers must be able to harness the abundance of data available to them to build a customer graph that creates a complete 3-D picture of their consumers. The customer graph joins your first-, second- and third-party data to build a complete and stable view of your customer across every single online and offline touchpoint. With this view, marketers will understand how specifically they are interacting with their customers (and which types of customers) anytime, anywhere, on any device.

Attend this webinar to hear from Neustar CMO Steven Wolfe-Pereira for insights and best practices about how some of the biggest brands use the customer graph to transform their marketing and improve the brand experience.