Building a bulletproof marketing collaboration strategy Pitfalls to avoid and stellar examples from Nike, Wendy's, and more.
ClickZ Daily: August 29, 2022 |
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| Good morning! Despite the pandemic giving marketing collaboration a huge boost, not many businesses do it right. Marketing collaboration is a broad term with many benefits, and yet brands usually understand it as a one-time influencer marketing campaign. There are three classic pitfalls that brands fall into one of them being, only targeting influencers. To understand more and put this into context, check out Ann Smarty’s article on how to avoid these errors and build a bulletproof marketing collaboration strategy. This will help digital marketers put into perspective, how they can recalibrate their digital marketing strategy effectively. |
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Brand experience Ann Smarty |
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Fractional CMO Amy Loesch Unlike starting a new position as a full-time CMO, as a Fractional CMO, you don’t have the luxury of time to get up to speed on the business. You are working under a limited engagement, with a fraction of your time and the CEO has high expectations. That said, conducting a thorough business assessment in the first 30 days is critical to success. Read more |
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| CRM Benjamin Broomfield "Do people first and technology second. If you buy technology with the wrong people on the ground, you're not going to leverage your investment and the result will be shelfware or technical debt. Technology by itself does nothing. It's people that drive the change" Read more |
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| Brand experience Todd Irwin For business leaders, the importance of a consistent and engaging brand experience represents the best opportunity to penetrate and control vital markets. Creating a positive brand experience is what branding agencies have been trained to do in order to provide a competitive edge and a positive relationship between a product or service and a customer. This truly is the future of marketing. Read more |
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| Podcast Benjamin Broomfield Diorio proceeds to offer a formula for growth marketing: Defining marketing actions and investments; targeting strategies that create value; impacting nine customer behaviors; driving business outcomes that impact cash flow; and translating this for the stock market and CFO. Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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