NOVEMBER 10, 2020

Building Effective Holiday Auto Promotions

COVID-19 has significantly muddied the economic waters when determining who has the financial capacity to spend. With the right data, automotive brands and agency partners can ensure they’re getting the most out of their advertising campaigns.

Find Customers Who Are Ready to Buy, Before They Submit a Lead

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As buyers browse vehicles online, they leave behind valuable information about their interests and intents. Without the right tools, your dealership can’t see customers’ buying signals, which means you may be losing customers to your competition.

Highlight your virtual offerings with Autotrader’s Dealer Home Services

Autotrader has the tools to highlight your virtual offerings so you can continue selling efficiently and effectively with Dealer Home Services. Offering badges promoting your vehicle video walkarounds, at-home test drives, local home delivery and more, you can ensure your shoppers don’t miss out on your virtual and contactless offerings.

The Upsides and Downside of Over-the-Air Software Updates for Automobile Dealers

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Easy, regular and seamless OTA software patches are a potential win-win-win for automakers, drivers and dealers.

Strong Conversion, Demand for Pickups Pushing Growth

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Light-vehicle sales grew 2% from August to their highest level since the pandemic began impacting the economy in March.

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