Beyond Apple's 50 percent cut of revenue and ownership of the customer, publishers see a lot to worry about in the tech giant's news subscription service.

From Digiday magazine: Our first issue of the year focuses on the shifting role of intermediaries.

For Digiday+ members: Pessimism about the future of digital media is en vogue, but what will happen when the economy inevitably turns?

In our latest pitch deck, see how Google's Waze sells ads.

ITV's long-gestating attempts to transition from a direct sales business to a self-serve platform are gathering momentum now that it's found a business to build the ad tech it needs.

The spring 2019 Digiday magazine edition is here. To receive a print edition, join Digiday+ by March 29 to receive our lowest rate yet-- just $99 for 3 months, using code UNICORN.

 

'Bundles always dilute the brand': Publishers grapple with Apple's new subscription service

Max Willens

Beyond Apple’s 50 percent cut of revenue and ownership of the customer, publishers see a lot to worry about in the tech giant’s news subscription service.

Digiday magazine's latest issue looks at the shifting role of intermediaries in digital media

Brian Morrissey

The first issue of 2019 focuses on the shifting role of intermediaries.

 

The programmatic forecast: Curation takes hold

Sponsored Content IPONWEB

Programmatic sustained a black eye in 2018. Brand marketers felt they had too little influence over whether or not their buys were hitting their ideal audience targets, meeting basic KPIs or generating ROI at all. As a result, a slew of companies decided to take back control. Sponsored by IPONWEB.

Why it's not all doom and gloom in digital media

Brian Morrissey

Pessimism about the future of digital media is en vogue, but what will happen when the economy inevitably turns?

Pitch deck: How Google's Waze sells ads

Kerry Flynn

Google’s Waze has 29 million monthly active users in the U.S. who spend 10.5 hours per month on the app.

Speed, scale, and personalization: Achieving the next generation of programmatic

Sponsored Content Verve

Programmatic is a powerful way of reaching targeted audiences at scale, but the ability to create a personalized experience of digital advertising is a promise that is only partly realized. First-party data can unlock the personalization potential of programmatic, but this comes with its own hurdles. Sponsored by Verve.

The pivot from traffic to audience: How early adopters lead change

Sponsored Content PubPlus

Across every industry, data is changing the way we work -- and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored by PubPlus.

 
 
Events Title
 
2019 Calendar
 
March 21, 2019
Digiday Retail Forum: Direct-to-Consumer
New York, NY
 
Early Deadline:
March 22, 2019
Digiday Publishing Awards
 
 

ALL EVENTS

 
 
`

Unsubscribe from all Digiday emails