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Buoyed by the Success of the Dancing Hot Dog, Snapchat Is Opening Up 3-D AR Ads for the Real World Plus, why short video is the way to go By Lauren Johnson Snapchat's wacky face-swapping augmented reality lenses are about to take over the real world. In May, Netflix and Warner Bros. started experimenting with IRL graphics that overlay branded objects viewed through the app's rear-facing camera. Over the past few months, Snapchat has begun testing 3-D versions of those graphics--like the viral dancing hot dog and...
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