In its inaugural foray in the annual upfront market, Facebook has won some TV dollars and lessons in what it will need to do to win more.
June 19, 2019

We're about to hit the halfway mark at 2019's Cannes Lions, and we'll be continuing to brief you on advertising's biggest festival (even if you couldn't make it this year). In the meantime, take a look inside Facebook’s bid to compete for advertisers’ upfront budgets, and see why the head of social at a fashion brand is considering quitting in our latest Confessions piece.

  • In its inaugural bid to secure video ad spend commitments from TV and digital video advertisers, Facebook has already won some ad dollars away from traditional TV. But mostly it is learning lessons in what it will need to do to win more ad dollars in the annual upfront marketplace next year, according to agency execs.
  • For the last decade, the ad tech marina in Cannes has become a microcosm of the independent ad tech industry. Spending time on a yacht in order to treat senior ad tech, agency and media owner execs to breakfast meetings, boozy lunches and evening parties may seem extravagant. But to many, the outcome more than justifies the cost. Read an oral history of how the marina became what it is, from the people who were there.
  • In the latest installment of our Confessions series, the head of social media for a fashion brand revealed that they are being undermined in front of colleagues by their new boss -- behavior they describe as bullying.
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  • Paid search is a cornerstone of most digital marketing campaigns, but strategies and tools are in constant flux. In this survey, we’ll ask which tactics and technologies marketers are using in their search campaigns. You’ll receive a $5 Starbucks gift card upon completion. Sponsored by Kenshoo.
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