| | | | | Burger King’s Sneaky New TV Ad Tricks Your Google Home Into Talking About the Whopper 'OK, Google, what is the Whopper burger?' By Tim Nudd People who tune in to The Tonight Show Starring Jimmy Fallon or Jimmy Kimmel Live! tonight in New York, Miami and Los Angeles--and who also own a Google Home device--are in for a bit of a surprise, thanks to Burger King. The fast-food chain will air a 15-second spot on those shows featuring a unique...
Read more » | | | | | | | | | | | Jack White Wrote a Song for His Baseball Bat Company That’s Also Walkup Music for MLB’s Ian Kinsler Instrumental 'Battle Cry' is his first new track since 2014 By Gabriel Beltrone Jack White makes beautiful baseball bats--for tortured warrior souls. The rocker cameos in a new ad for Warstic, the slugger company he co-owns with Detroit Tigers second baseman Ian Kinsler. White, a Detroit native, scored the ad with a new track, "Battle Cry," that dropped last week. Kinsler, the star of the ad, grapples with...
Read more » | | LG’s New Smartphone Takes Abuse From Meatballs, Milk and More in Heat’s Global Ads Agency's debut campaign for the tech giant By David Gianatasio To tout the advanced features and durability of its new G6 smartphone, LG takes a hands-on approach in a series of playful ads created by Heat. Each commercial presents the device front and center, positioned literally in the middle of the shot, manipulated by various hands. And of course, there's the occasional meatball smashing into...
Read more » | | Sherwin-Williams’ Beautiful Emerald Paint Ad Is Quite the Feat of Engineering Mastery You've never seen a swatch like this By Angela Natividad Tech-savvy aesthetes still need to buy paint ... but how do you capture their attention? In the case of Sherwin-Williams, it's the old "The right people will know" strategy. To showcase its Emerald paint, dubbed "best-in-class," it's created an ad that combines the pigment with water, robots and high-speed camerawork. You won't see any robots...
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| | How TBWA Used Cash as an Advertising Medium to Draw Attention to the Homeless A new app is worth more than money By Angela Natividad On the way to work, I often passed a homeless guy, who'd made a tiny home out of a sheltered nook in a building being renovated. Along the edge of his mattress, he kept a neat row of spices for seasoning meals, and would often sit up on sunny afternoons to feed the pigeons. Sometimes...
Read more » | | Ford Made a Crib That Simulates a Car Ride, So Babies Everywhere Can Finally Drift Off And sleepless parents everywhere want one By Rebecca Cullers Ford Spain has made a mind-blowing futuristic baby crib that lets you record your baby's favorite sleepytime car ride and simulate it, complete with engine noise, at home--so your baby can fall asleep without having to take a drive every night. The Max Motor Dreams baby crib is a novel way to advertise the Ford...
Read more » | | These Ads About Fake News Make You Work a Little, Just as You Should Before Sharing Stories Online JWT's zany new typeface for the News Literacy Project By Angela Natividad It's the share-before-reading era. You've done it, I've done it--grabbed a headline, shared it superfast, and moved on. Who has time to read anymore? This is one of the ways fake news--on top of news that's, like, two years old--can proliferate. We're flaring up and paying less attention. The results have resonated through our political...
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