Business Events Australia | September 2016

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North American agents advocate Australia in new film

A new film, featuring a group of North American agents on a recent incentive educational to Uluru and Sydney, has been produced by Tourism Australia to further promote the country’s credentials as a business events destination. The film captures the agents’ experiences and reactions as they visit both destinations for the very first time. Available on the Business Events Australia website, the film will become a tool to assist industry and North American buyers to educate and inspire their clients to hold their next business event in Australia.

September 2016 edition

Feature stories

Quick news

What's trending on Twitter

Upcoming trade events


		IMEX America
		In October, Australia’s strengths as a business events destination will be highlighted to qualified buyers at the Australia stand at IMEX America. The North America team will be equipped with new assets including association and incentive fact sheets and the latest edition of Australia Innovates, a magazine highlighting Australia’s brightest people who are excelling in fields such as science and business. The stand will once again feature a strong contingent of Australian business events products and destinations, who will have the opportunity to network and do business with buyers.

		Australia in the news
		In the latest edition of US publication Prevue, journalist Sarah Greaves-Gabbadon reports on her visit to Uluru and Sydney as part of Tourism Australia’s North America educational, held in partnership with Northern Territory Convention Bureau, ID Events Australia and Virgin Australia. Read the full article here.

BEA hosts buyers at the US Open

This month, nine North American buyers were hosted at the US Open by Tourism Australia’s in-market business events team as part of a special networking event to promote Australia’s own iconic events and experiences. The networking event, which was attended by Australian business events industry, resulted in two business leads for Australia.

Delegate research webinar

Tourism Australia recently released international research on the ‘path to purchase’ behaviour of potential international association conference delegates. In the coming weeks, Business Events Australia Marketing & Communications Manager, Monica Armesto, will host a webinar where she will provide an in-depth presentation on the research and key learnings. Communications will be sent out shortly on the date and time of the webinar and how to register.

What's trending @MeetinAustralia

Tag your tweets with #MeetinAustralia or @MeetinAustralia so we can share Australia’s great business events products with our followers. Our most popular tweets in September were: