Last week, I had the opportunity to take part in InfoAg, a leading conference focused on the tools, technologies, products, and practices that crop advisors can use to advance agriculture.
| | | | | | | | | Precision Technology is Transforming the Ag Landscape | | | Last week, I had the opportunity to take part in InfoAg, a leading conference focused on the tools, technologies, products and practices that crop advisors can use to advance agriculture. It was a fascinating look at how precision technology and data are transforming the ag landscape. America’s Conservation Ag Movement hosted a session featuring supporting partners, National Corn Growers Association, The Nature Conservancy and Nutrien Ag Solutions, on how data and technology look from a producer perspective. Our biggest takeaway? The new tech and gadgets are phenomenal, but there’s a giant vacuum in helping producers organize their data and turn it into intelligence. Together with The Scoop, Farm Journal’s ag retail news and information brand, we also hosted a session geared toward what ag retailers ought to know about farmer perspectives on carbon. We had a lively conversation, and it became quickly apparent that there are more questions than answers in this fast-evolving space. One of the biggest opportunities we see at Trust In Food™ is to help farmers’ trusted advisers continue adding value to farm businesses through better sustainability, carbon and regenerative ag knowledge. What kinds of sustainability-related opportunities do you see for farmers’ trusted advisers? What steps do you wish more advisers would take in the service of farmers, agriculture and our food system? I’d love to hear your ideas. Email me at acole@farmjournal.com. Yours in Regenerative Ag, Amy Skoczlas Cole Executive Vice President, Trust In Food™ | | | | | | |
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| | | | | | | | Business Lessons From Ag Retail's Conservation Leaders | | | | In Trust In Food’s free report, ‘Growing For The Future,’ our research team and researchers at Environmental Defense Fund featured insights from more than 82 U.S. ag retail business leaders and professionals, highlighting ways in which they have successfully integrated products and services related to conservation agriculture and the sustainability of agriculture into their retail business’ portfolios. The study demonstrates the positive ripple effect—actual and anticipated—that this integration can have on a retail organization’s bottom line, on the success of its grower-customers and on the environment. | | | | | | |
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| | | | | | | | America's Conservation Ag Movement: Boots on the Ground in Five States | | | | America’s Conservation Ag Movement convenes farmers, agriculture businesses and the conservation community together around the future of farming by bringing profitable, planet-friendly farming into the mainstream. In order to do so, we are working with national and local partners in five states to empower farmers to share their journey, meet other farmers on the same path and access the resources they need to undertake change. Visit our website to learn about free upcoming ACAM conservation ag events this summer and fall designed for farmers, by farmer. We hope you’ll join us! | | | | | | |
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| | | | | | Glossary of Common Terms in Regenerative Agriculture (via Noble.org) | | Shared by Drew Slattery, human dimensions of change lead, Trust In Food: Not sure what “regenerative agriculture” means? Noble Research Institute shares a glossary of commonly used terms or phrases in regenerative agriculture and regenerative ranching.
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| | Persephone Brewing Releases Its Most Sustainable Brew, the Pollinator Pilsner Powered by TELUS Agriculture (via Globenewswire.com) | | Shared by Rebecca Bartels, director of business development, Trust In Food: Consumer education about producers' sustainable practices is paramount to informed buying decisions. Projects like this one provide a creative way to engage end users and provide a window into the great work being done on operations across the industry. Cheers to that!
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| | The Climate Crisis Is a Call to Action. These 5 Steps Helped Me Figure Out How to Be of Use (via Time.com) | | Shared by Emily Smith, community engagement coordinator, Trust In Food: This inspiring article offers insight into how sustainability professionals can make environmentally conscious choices in their own lives. Rather than framing this task as daunting and heavy, these tips break down barriers and empower readers to take action.
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