Plus, ad-tech industry takes aim at its unloved middlemen.
| | | | | Digital | | August 17, 2020 | By Sara Jerde |
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| Bustle Digital Group to Acquire W Magazine Under Joint Venture | |
| | Hi there, Hope your weekend was a good one! W Magazine will have a new relationship with Bustle Digital Group under a partnership that will have BDG taking over the operation, with new investors. As Rachel Winicov reported: Current editor in chief of the brand, Sara Moonves (daughter of former CBS CEO Les Moonves), will continue to lead the fashion and lifestyle title, with the same editorial staff from W Magazine, who will be rehired after being furloughed in March. Moonves will hold the role of editor in chief of W Media and BDG CEO Bryan Goldberg will be managing partner, though BDG will still operate as a separate entity. In cased you missed it, here are popular stories from our desk last week: Facebook Is Up to Old Copycat Tricks, and TikTok Is the Target This TimeDomo Shares Its Annual Infographic Depicting Data Use in a Typical Minute on the WebU.K. Orders Facebook to Appoint Formal Hold Separate Manager for GiphyPublishers Want Independent Governance of The Trade Desk’s New Unified IDAd Targeting’s Center of Gravity Is ShiftingSend your scenery/news tips/other interesting items to sara.jerde@adweek.com. Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources. | | | |
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| | Adweek Promos and Events | Announcing Brandweek Masters Live | |
| | A fully reimagined virtual experience assembling the foremost brand marketers across industries to share insights, best practices and discuss the future of marketing. Featured leaders include P&G's Marc Pritchard, e.l.f.'s Kory Marchisotto, General Mill's Brad Hiranaga and more. Register today to secure the early-bird rate and join the movement on Sept. 14-17. | |
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