“This approach to marketing is more than 'here's a template you can use,' or 'here are the magic words that sell.' Instead, Flint's approach starts from first principles: what is going on inside the buyer's head ... I love Flint and his approach because it combines thoughtfulness and hard, practical testing.” – Comment on the latest YouTube video

If you weren’t able to attend MarketingExperiments’ recent YouTube about correcting landing pages to help reduce customer anxiety, you can watch the video replay here: The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel.

Watch the 43-minute video now to see examples of irrational customer anxiety in marketing, how to improve testimonials, and how to treat classic purchase anxiety.

Be well,

Daniel Burstein
Senior Director, Content & Marketing
MarketingExperiments and MECLABS Institute

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