10 ways to engage consumers with interactive content Adapting static content into interactive elements can spark attention, enhance the consumer experience and provide valuable metrics, writes Julia Taylor, GeekPack's CEO. Taylor suggests 10 tactics, such as employing live videos along with Q&As, polls and quizzes, animations and giveaways and urges marketers to continue adapting to meet their audience's changing interests and expectations. Full Story: Search Engine Journal (1/20)
Zillow enables instant tour bookings for rentals Zillow is enabling automated tour bookings for thousands of rental properties through a new instant tour feature. "Freeing up the time it takes to coordinate schedules allows renters to focus on finding their perfect place without worrying about when they'll get a chance to see it, and gives property managers valuable time back for other important tasks," said Zillow Rentals Vice President Michael Sherman. Full Story: TechCrunch (tiered subscription model) (1/24)
Fair & Equitable Housing
$1B plan includes support for affordable housing in Hawaii Hawaii Gov. Josh Green is prioritizing affordable housing in his recently announced a $1 billion proposal that includes rental subsidies and financing through the Housing Finance and Development Corp. It also includes tax breaks for all Hawaiians to reduce the cost of living. Full Story: The Associated Press (1/24)
Legislation & Regulation
Fed's George: Mortgage-backed securities require exit plan Federal Reserve Bank of Kansas City President Esther George has called for prompt development of plans for the Fed to divest its presence in the mortgage-backed securities market, and though Fed officials agree with her, they have not yet formulated a course of action. Mortgage-backed securities make up roughly $2.6 trillion of the $8 trillion in the Fed's securities portfolio. Full Story: Reuters (1/23)
CFPB: Pandemic anti-foreclosure measures should remain The Consumer Financial Protection Bureau is calling for mortgage lenders to maintain the loss-mitigation options developed during the coronavirus pandemic so that homeowners can reduce the risk of foreclosure. "We understand these streamlined options have been very successful in keeping consumers in their homes, and note that COVID-19 will continue to impact families, even beyond the national emergency," the CFPB says. Full Story: Banking Exchange (1/23)
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