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Q&A: BuzzFeed's CEO Says It Would Be 'Much Bigger' If ComScore Tracked Its Mobile Stats Jonah Peretti on video, branded content and TV deals By Lauren Johnson Ten years ago, BuzzFeed pioneered viral news and branded content with popular listicles and quizzes. Now, it's going all-in on video, using social apps like Facebook and Snapchat as prime real estate for its ...
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6 Social Media Archetypes for the Modern-Day Brand Influencer Machine learning software identifies top 2016 trends By Marty Swant Long before there was social advertising, there were archetypes. Not archetypes of brands, per se, but archetypes of the people we all admire and aspire to be. Those archetypes have shifted over time, from heroes ...
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What Chatbots Are Teaching Us About the Future of Marketing Closing the gap between man and machine By David Shing Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.
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Instagram Husbands Can Finally Put Down the Camera in Fossil's New Smartwatch Ads Fun follow-up to viral hit By Kristina Monllos If you're an Instagram husband, you should convince your spouse to get Fossil's smartwatch. That's what a new ad from 360i argues with a follow-up to last year's viral hit "Instagram ...
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Facebook's Ad Targeting Is Under Scrutiny About Whether It Allows Discrimination ProPublica suggests illegality By Lauren Johnson Facebook is known for its sophisticated ad targeting that lets brands get super-targeted in how they buy ads, but a possible flaw in the ad-buying system discovered by ProPublica highlights an option that lets brands ...
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8 Intriguing Digital Marketing Stats From the Past Week Giphy's impact and podcast ad sales on the rise By Christopher Heine The past week in digital marketing stats was a bit of a mixed bag—but in a good way. Check out the eight data points below that caught our eye:
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What Vine Stars Are Saying About the Short-Form Video Platform Shutting Down 'It was inevitable' By Sami Main No longer can we, as a society, "do it for the Vine."
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