| "If every news organization puts the majority of their content behind paywalls, it's hard to have an informed electorate." BuzzFeed CEO Jonah Peretti discusses the future of BuzzFeed News, Facebook's relationship with publishers and more in this Q&A from Digiday magazine. "It's a game right now of how cheap you can be." In the latest installment of Confessions, a media buyer talks about how the demands for transparency in the industry have affected her business. "It's pretty old-school thinking." Media buyers are trying to eliminate -- or at least scale back -- the use of the request for proposal. After experiencing high international traffic and early interest in subscriptions from its overseas audience, Business Insider is tailoring its content to a global audience. Our weekly Amazon Briefing email covers the retail giant's footprint across media, marketing, retail and commerce. Sign up here to get it in your inbox. With the help of AI, programmatic advertising can help marketers more easily predict the best time, place, and duration of an ad to show to a customer. At the Digiday AI Marketing Summit, hear how Pfizer is making this a reality. Reserve your spot in Santa Barbara today. |
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| Lucia Moses The CEO of BuzzFeed sees Facebook returning to its roots — and thinks that's not a bad thing for BuzzFeed. |
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| Shareen Pathak In this edition of Confessions, a veteran media buyer discusses how the call for transparency has affected the agency business. |
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| Sponsored Content Viant By surveying 250+ brand-side marketers about their opinions of people-based marketing, they share how they are implementing it currently or plan to implement people-based campaigns in the future. Get the guide. Sponsored by Viant. |
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| Lucia Moses Agencies including PHD and Mediassociates say the request for proposal is becoming outdated, as media vendors and deals grow more complex. |
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| Jessica Davies “Eventually, you'll see us have a subscriptions aspect everywhere.” |
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| Sponsored Content Braze For those who work in data, GDPR compliance is nothing new. But if you’re not familiar with this European digital privacy code, now is the perfect time to get GDPR smart. Sponsored by Braze. |
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| Sponsored Content Beeswax With household names such as American Express, L'Or?al, and Netflix taking their programmatic operations in-house, an increasing number of brands are now wondering: should we do the same? And more importantly: WTF is in-house programmatic? Sponsored by Beeswax. |
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