Starting in 2019, Bayer will drop its hybrid model and grow its internal marketing team to 20 or more people. Nike's new Manhattan store is a 68,000 square-foot, six-story membership play. EBay wants in on a part of the ad tech game that's allowed rival Amazon to profit from the number of programmatic bids moving to the cloud. For Digiday+ members: A common complaint from ad buyers is what they dub "knee-jerk" reactions from CMOs. Hear Scott Weisenthal, vp of global creative and content marketing for Marriott International, explain their video strategy as a hospitality brand at the Digiday Video Marketing Summit from Nov. 28-30. |
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| Ilyse Liffreing Starting in 2019, Bayer will drop its hybrid model and grow its internal marketing team to 20 or more people. |
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| Hilary Milnes The idea for the store was to test and establish the blueprint used to improve and rethink all of Nike's nearly 2,000 global retail stores. |
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| Sponsored Content resonate By the end of 2018, retail sales are expected to surpass the previous year by 5.1%, while online sales will be up 14% and in-stores sales will climb 3.5%. It's a bright future for brands and retailers, but shoppers are inundated with product and retail choices. Sponsored by resonate. |
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| Seb Joseph Server-to-server bidding has become a lucrative part of Amazon's ad business, and now eBay wants in on it. |
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| Digiday Editors A common complaint from buyers is what they dub "knee-jerk" reactions from CMOs. One of the most interesting ones is how the stock market determines spending decisions. |
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| Sponsored Content PubPlus Not all sources are created equal. As pay-to-play publishing becomes a more dominant force in the online ecosystem, it becomes more crucial to understand the granular details of visitor value. Sponsored by PubPlus. |
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| Sponsored Content SessionM Customers allow brands access to information about their habits and preferences, with the unspoken agreement that those brands will use that data to deliver them personalized experiences. But today, customer expectations are forcing marketers to rethink the value exchange as they demand brands know them and deliver personalized experiences for their loyalty. How do brands do this? Sponsored by SessionM |
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