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YouTube Is Adding 40 Original Programs With Celebrities and Creators Johnson & Johnson is sponsoring one of them By Marty Swant With perhaps its boldest bet yet, YouTube is going directly after traditional television advertising dollars with 40 new programs exclusively for the platform. And advertisers appear to be coming back to the fold after brand-safety concerns rocked YouTube several weeks ago. Tonight, at the digital giant's BrandCast event in New York, YouTube chief business officer...
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Survey Shows Older and Younger Ad Execs Care About Different Digital Metrics How they view video is changing By Marty Swant While viewability, fraud and inventory might be popular topics across all of digital advertising in 2017, results of a new survey seem to show that older and younger executives prioritize them differently. As it turns out, agency professionals under the age of 30 care far less about viewabililty and fraud and more about brand safety...
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Storyful and Ad Measurement Firm Moat Are Creating a Database to Track Fake News and Hate Websites GroupM and CUNY are partners By Marty Swant A video creation company has partnered with one of the most prominent ad measurement firms to create a database that could help brands avoid fake or hateful content. Storyful--a division of News Corp.--is teaming up with analytics and measurement firm Moat to launch Open Brand Safety, a database that monitors misinformation and extremist content by...
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Facebook Is Hiring 3,000 People to Help Prevent Suicide and Murder Videos From Being Shared After a string of disturbing incidents By Marty Swant Facebook is hiring 3,000 more people for its community operations team, which reviews sensitive material to keep violence, hate speech and child exploitation off the platform. The move brings the division up to 7,500 employees. In response to a string of disturbing videos that have surfaced on the social network in recent weeks--such as a...
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Facebook Added Another 76 Million Users in the First Quarter of This Year Advertising revenue grew 51 percent By Marty Swant Facebook continues to get closer to the 2 billion user milestone, reporting 1.94 billion users in the first three months of the year. According to the company's quarterly earnings released today, the company reported monthly user growth of 17 percent year over year. Total daily active users also increased to 1.28 billion, up 18 percent...
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Airbnb Now Wants to Disrupt Business Travel, Debuting Work-Friendly Digital Tools and New Ads It's running out-of-home in key markets and a ton of online video By Christopher Heine If you're a travel-and-expense accountant, you might be seeing a lot of Airbnb receipts in the coming months--if you haven't already, that is. According to the home-sharing platform, 250,000 companies in more than 230 countries have used it for work-related accommodations. Now, Airbnb wants more of that market--a lot more. So, it's launching its first...
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Trump’s Twitter Engagement Has Dropped Off Dramatically in His First 100 Days as President Agency does a 'yuge' dive into the evolution of his tweets By Christopher Heine The first 100 days of President Donald J. Trump's term have taken a toll on his Twitter numbers. According to the Washington, D.C.-based division of ad agency Huge, even though Trump's Twitter account has seen a 40 percent jump in followers, increasing from 20 million to 28 million since Inauguration Day, his engagement for @realDonaldTrump...
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