General Motors is upgrading the internal-combustion-engine version of its iconic Cadillac Escalade luxury SUV with styling cues taken from its growing stable of BEVs.
“Win on Sunday, Sell on Monday” is a phrase that originated back in the 1950s to describe how automakers saw racing as a valuable tool to promote brands and sell more cars. Can it apply to BEVs? Formula E advocates think so…and now NASCAR as well!
