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| When faced with the worst public health crisis in more than a century, U.S. consumers used the telephone more than ever before. During the first half of 2020, Google My Business recorded a 61% jump in consumer calls, ranging from inquiries about open hours to arrangements for curbside pickups.
Marketers that are able to mine phone conversations for keywords spoken, caller intent and conversions can make important connections between phone calls and the digital campaigns that drive them. This is where a call analytics platform can give your company an edge.
MarTech's Eighth Edition of Enterprise Call Analytics Platforms: A Marketerâs Guide takes a look at pure-play call analytics platforms for large and mid-size enterprises, with a particular eye toward how they are managing and monetizing inbound phone calls.
Included in the 41 page report are: Profiles of 9 leading call analytics vendors
Pricing charts
Capabilities comparisons and recommended steps for evaluating and purchasing.
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