| The Minister for Trade, Tourism and Investment, the Hon. Dan Tehan MP has today announced the launch of Tourism Australia’s latest domestic marketing campaign Event Here This Year to support the recovery of Australia’s business events industry. First launched in the wake of the 2019/20 summer bushfires, the dedicated Event Here This Year recovery campaign seeks to drive increased demand across the sector by promoting the value of face-to-face events and showcasing the breadth and quality of Australia’s business events offering. The new campaign, which is being delivered as part of a broader domestic strategy to aid the industry’s recovery following the ongoing impact of the COVID-19 pandemic, will support a range of initiatives aimed at boosting the business events sector. The campaign is set to roll out over six months across traditional media, out of home advertising, digital and social media channels and is supported by ongoing content and PR activity. Led by Tourism Australia’s specialist business events unit, Business Events Australia (BEA), the Event Here This Year campaign is supported by BEA’s domestic partnership program, the Business Events Boost Program, which provides funding for industry-led marketing and distribution projects to encourage business events activity in Australia. HOW TO GET INVOLVED
Industry are encouraged to adopt the campaign and messaging across their own marketing activities, with an Event Here This Year campaign toolkit available to download via the Business Events Australia website. SAVE THE DATE
Tourism Australia is hosting a special webinar on Monday 15 February at 2pm AEDT. The webinar will provide an overview of the campaign with information on how industry can leverage it in their own activity. Register to attend the webinar here. | 