| GenAI makes everything better, right? No, and weāre not talking about its significant environmental issues either. It has made what Adobe calls the ācontent supply chainā a mess. As Kim Davis writes, āProblems that already existed will actually scale because of the speed and volume at which generative AI creates new content assets.ā Kim spoke with several Adobe partners about the issue and how it might be fixed. We also have an interview with contributor Natalie Jackson about her path from an MFA in creative writing to becoming an expert in email marketing, content and B2B strategy. To quote Chris Wood, āHer story could be taken from the pages of a novel, like the many she reads, and also writes.ā Constantine von Hoffman
Managing Editor | 