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‘People have been talking about personalisation for years’: Movable Ink’s James Glover on how brands can now deliver on its promise

The general manager of AI at the content personalisation company discusses the capabilities of its Da Vinci AI solution, and how marketers should approach personalisation.
 
TikTok in healthcare: How should pharma marketers approach the platform?

From creativity to PMCPA guidance, we talk to Ogilvy Social.Lab’s Dimitri Cologne about what pharma marketers need to consider when adding TikTok to their content strategies.
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Featured Reports
 ‌  Paid Search Basics Best Practice Guide

Part of Econsultancy’s Paid Search Best Practice Bundle, this report covers the basics of paid search including the latest developments in the space as well as the main challenges and opportunities.
 ‌ Quick Guide to Implementing a CX Strategy

This quick guide provides businesses with a starting point for putting their CX strategy into action, looking at the principles, techniques and metrics behind the delivery of exceptional customer experiences.
 
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The top influencer marketing trends for 2023
With Influencer Intelligence’s top trends for 2023 guide, you can ensure you’ll be at the forefront of all the influencer marketing industry changes, challenges and opportunities for the year ahead.

Learn about how the cost of living crisis will affect your influencer campaigns and find out more about the development of video as a medium for content creators. Optimise your influencer strategy and download your copy of the whitepaper today.
Download now
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