Can Burritos Change the World?

The wait is over: Super Bowl advertisers—the ones that aren't sitting on the sidelines this year—have firmed up their plans, and ad announcements are now rushing in every day as we approach the Big Game. 

Other than Budweiser's shocking announcement that it is skipping out on this year's game, perhaps the most prominent news of Monday came from Chipotle, which released an ad from agency Venables Bell & Partners. The spot reflects the brand’s ongoing focus on sustainability and quality ingredients. The ad asks a question you probably never thought to consider: “Can a burrito change the world?” [Watch the ad and see for yourself.]

This will be Chipotle's first foray into Super Bowl advertising, and it's not alone: Among several other first-time Super Bowl advertisers, we have digital marketplace Mercari, which created an ad that leans into “joy” and connectedness—themes we can expect to see a good deal of this year. [Watch Mercari’s ad.]

Kimberly-Clark also revealed on Monday that it will drop $5.5 million on a spot for Huggies, which will introduce a new look, feel and voice for the diaper brand. [Get the scoop on Huggies' decision.]

Michelob Ultra, which is certainly no stranger to the Super Bowl, debuted its ad for the game yesterday. The goal of the spot is to show “a different side of these amazing athletes,” said Ricardo Marques, Michelob Ultra’s vp of marketing. [Watch Michelob's ad.]

Super Bowl Tracker: If you haven't already, bookmark this link to get our frequent updates on who is in or out of the game, as well as the latest teasers and full ads.

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Ahead of Adweek’s Outlook 2021: The Year Ahead in Marketing and Media virtual event, which begins today, we caught up with featured speaker and Oracle MCO Ariel Kelman. Like others at the event, Kelman will address the way the industry has changed and where things are headed next. “I’m excited to see people using these new tools so they can get more out of the marketing and advertising budgets,” Kelman said.

Read more of Kelman’s predictions for 2021, including his thoughts on digital tools and the future of events.

Three can't miss panels at today's Outlook 2021 event:

Check out the full lineup and register for free.

2020 was a year of seismic shifts for the TV and streaming industries, and 2021 is proving equally dramatic, with major changes under way already. Here’s a bit of the latest news:

Take a virtual vacation: This EasyJet campaign taps into the wider mindfulness and wellness trend as people seek calm and clarity with a series of soothing videos shot in beautiful locations around the globe. Watch them all here.

Join us today at 11am ET as we kick off Outlook 2021—exploring the year ahead in marketing and media— with today's theme: The View From Above.

Hear from Oracle's Ariel Kelman, Richard Tobaccowala, The New York Time's Keith McLeod, Havas Media's Jamie Seltzer, Disney Media and Entertainment's Ruth Walker, General Mill's Brad Hiranaga, The United Nations' Maher Nasser, PepsiCo Beverages' Greg Lyons, IPG's Philippe Krakowsky, Uber's Thomas Ranese, EXOS' TJ Abrams and more. Register for free and tune into the live program at 11am ET.

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