🔊 Can campaign orchestration tools save the day?

Good morning Marketer, is campaign execution your biggest on-the-job headache right now?

For all of you trying to get our campaigns out the door while dealing with budget cuts and reduced staff — please know, you’re not alone.

“Since in-person events are canceled, brands are shifting focus — and budgets — to digital initiatives, which means more webinars, emails, virtual events,” said Jeto CEO Alexandre Pelletier, “It’s a lot of campaigns, and marketing operations is feeling the squeeze.”

Jeto, a campaign orchestration platform that runs off the Marketo API, saw a 1,000% spike in demo requests last month. Daryl McNutt, SVP of marketing for TapClicks, reports his company has also experienced a sharp rise in interest for its orders and workflows solution for campaign orchestration from both potential and existing clients.

“Before, campaign orchestration capabilities were a ‘nice to have’ — but now, it’s a must-have,” said McNutt. Pelletier says the sudden jump in Jeto demo requests shows just how much stress the marketing community is under right now, and the uncertainty they are dealing with when it comes to campaign executions.

Putting the right campaign orchestration tool in place will not only help ease existing stress levels for your martech teams, a solution that doesn’t require high-level technical skills could shorten the learning curve for anyone whose primary focus may not be campaign execution.

There’s still more below, including an update on TikTok’s new child safety features along with new search insights on Pinterest.

Taylor Peterson,
Deputy Editor

https://marketingland.com

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