| Your dispensary’s design is often your company’s first impression, and therefore it must be impressive.
“At the end of the day, it has to look good, and they have to make money,” says Alice Kuo, founder of Los Angeles-based Caisson Studios, an interior design company that began taking on cannabis retail clients in 2017.
“I spend quite a lot of time on the layout and circulation to ensure that they can reduce wait time and see as many patients as possible,” Kuo says. “Of course, there's always new technology coming into play, and it's constantly changing, so we are also incorporating all of those elements into our design approach.”
Kuo went into depth about her approach to designing a commercial space during an interview with Associate Editor Andriana Ruscitto this month, pointing out that understanding her client’s vision and the target audience are of utmost importance.
Not only is it important to attract patients and customers to your store, but your dispensary’s design can evoke emotions, engage and direct shoppers through product options, facilitate expedited customer service and even increase sales.
As part of our mission at Cannabis Business Times to help provide actionable intelligence to accelerate the success of your business, we’re dedicating one of our unparalleled educational sessions at Cannabis Conference 2022 (Aug. 23-25, Las Vegas) to help with your retail facility design and buildout for optimal user experience and aesthetic.
In this session, dispensary owners and design experts will share important insights and strategies in any retail buildout, such as:
Keys to budgeting and setting timelines;Critical elements to store layout and design aesthetic/branding;Merchandising-planning musts;Security and surveillance that is effective but not intimidating;Hiring the right contractors;and much more.
What has been your experience with retail facility design and buildouts? Give us a shout and let us know. Or join us at our conference in Las Vegas, where the shared knowledge among industry experts goes unmatched. - Tony Lange, Associate Editor | 