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Can Jägermeister’s Bold Rebranding Effort Shake Off the Brand’s Long-Standing Frat Bro Image? German-focused Opperman Weiss campaign targets millennials By Sammy Nickalls J?germeister is fully aware of how it's been perceived over the past several decades--and how it's been celebrated at frat parties on college campuses across the country. From J?ger-bombs to shots, the liquor is arguably less known for its complex flavor profile than it is for its party vibes. Chris Peddy, Mast-J?germeister U.S. CMO, is...
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LG’s ‘This Is Real’ Casts the V30 as the Phone of Truth in a Fake World It's the anti-Instagram By Angela Natividad Ah, the post-truth world. It was problematic long before politics made it a banner. We were already suffering from nonstop FOMO, egged on by carefully curated social media universes, where we're incentivized to share the best parts of ourselves. Rallying against all that snackable fiction is LG. Its brand-new "This Is Real" campaign, created by...
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