When TikTok surpassed one billion global downloads, brands naturally began trying to tap into the platform’s influencer opportunity. But is it a legitimate contender to Instagram?
With overall growth slowing from 2018 – unsurprising, considering the current political and economic climate – the industry is facing a few uncertainties. So, what will 2020 look like for digital agencies in the UK?
Digital Transformation and the Role of Data Gain a better understanding of data within the wider scope of digital transformation and how data underpins businesses. We'll explore why digital transformation is needed; the role of data, including how it is made and used; the DaaS model; data strategy frameworks; and why transformation can fail.
Search Engine Optimisation (SEO) Best Practice Guide The value of proper SEO cannot be overestimated. Access our guide to discover everything you need to know about search engine optimisation, whether you work for an in-house client-side team, or for an agency.
To maximise results across the entire consumer journey, marketers should strategically combine marketing channels to cover any weaknesses and enhance their strengths. In this article, we’ve got five strategies for combining content marketing and PPC that’ll boost results across every channel.
