With millions of petrolhead photographers and enthusiasts constantly snapping and scrolling, Instagram has become one of the automotive world’s most influential media channels. Over the past 10 years, it has evolved from an artists’ plaything to an essential communication platform for brands. Classic Driver’s own channel has grown by 50 per cent in the last 12 months, reaching more than 320,000 car enthusiasts and collectors worldwide. But what specific role does Instagram play in today’s collector car industry? Is it simply a stage on which to show off, or rather a crucial tool to educate customers about ­– and perhaps even sell – blue-chip cars? We consulted Ricardo Pessoa, James Cottingham, Arthur Kar, James Turner, Simon Kidston and Ted Gushue, all experts who are especially prominent on Instagram, to find out.

Alex Easthope
Deputy Editor