Cancel culture and what brands should be doing How brands can navigate a polarized world & keep on the pulse
ClickZ Daily: April 20, 2022 |
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| Good morning! The digital landscape is increasingly polarized. It’s now more difficult than ever for brands to navigate an online culture where people and companies are cancelled on a daily basis. In 2021, the likes of Ellen DeGeneres, Netflix, and McAfee were just a handful of those who felt the full force of cancel culture. As marketers battle against resource constraints and demands for increased performance, they must also consider the ways in which they may be held to account by online communities. How can they avoid becoming the next victim of cancel culture? How can they hold themselves accountable before the public does it for them? Ann Smarty shares her insights and expertise on this phenomenon and how brands must safeguard their reputation and identity online. |
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Data regulations Ann Smarty As the world is getting more and more polarized, brands are struggling to find ways to stay relevant and avoid being affected by the cancel culture |
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| | | | Blockchain Joe Pulizzi How brands can use blockchain tokens to revolutionize the customer experience Read more |
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| Advertising & Promotion Daniel Tannenbaum | Sponsored Ensuring a strong and positive online presence is now crucial for any business. For start-ups ensuring they stand out from incumbents can have a significant impact on future growth Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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