Capital One's data crisis; Uber's marketing staff cuts; A celebration of chicken wings; Writing tips from Alexa; and more

MORNING SCOOP

Capital One’s data-breach muddle, Uber cuts 400 marketers, and brands tout chicken wings

Under Armor chief stands for Baltimore, flawed career advice, and younger consumers grow skeptical of tech companies.

WRITING & EDITING

How Alexa Skills can improve your writing and stoke your motivation

The Amazon Echo software offers an array of prompts, inspirational thoughts and linguistic course corrections for casual scribes and professional communicators alike.

FROM THE ARCHIVES

10 essentials for your social media marketing campaigns

Sporadic tweets and banal Facebook posts just won’t cut it in today’s online world. Set clear objectives, and keep current and consistent with engaging posts and audience interaction.

MEASUREMENT

Getting more specific with your PR measurement

If the Barcelona Principles need an update—and the industry can get more precise about which metrics matter—where should we start? Don’t throw your vanity metrics away just yet.

CONFERENCE ALERT

Take your audience on an epic journey with the power of your words

Your own journey to success starts at The Brand Storytelling & Content Marketing Conference at Disneyland.

CONTENT MARKETING

5 cringeworthy content marketing tactics

Is your blog full of sales pitches? Is it fine-tuned to the concerns and questions of your audience? How are you measuring your success? Consider these content essentials.

HOW WE DID IT

Battling Olympic-scale competition for coverage of a startup launch

The founder of Capstone Hill Search discusses the need for patience, pluck and perseverance in vying for journalists’ attention in the midst of the 2012 Summer Games in London.

MORNING SCOOP

Tasteless PR tactics after the Gilroy shooting, top PR tools, and Google honors ADA with giveaway

Also: Film and song mashups to inspire creativity, LinkedIn fixes job-listing loophole, and why diversity and inclusion programs fall short.

THE CONSULTANT IS IN

Why diversity and inclusion programs are failing

There’s a difference between promoting diversity theoretically and being truly welcoming. Here’s how communicators can help build stronger teams and take the lead on inclusion.

THE WORKPLACE

How to build a culture that caters to employees’ strengths

Merely knowing in what areas your workers excel is not enough. Consider these insights from Gallup on how to consistently edify, empower and educate your most precious resource.

EMPLOYEE ENGAGEMENT

4 ways to create an exceptional employee experience

Follow these guidelines to provide a superior, seamless user experience for your workforce.

PR

Why you don’t need a bigger training budget

See how even the smallest comms teams are getting robust training without breaking the bank.

SLIDER

When consumers watch video online

Most viewers like to consume content between 7 a.m. and noon, according to Vidyard’s Video in Business Benchmark Report. The best day of the week for views is Wednesday.

PR DAILY AWARDS

Don’t miss this week’s Nonprofit Awards late deadline

This is it, folks: Friday, July 26, is your last chance to earn recognition for your powerful campaigns, partnerships and creative PR content. We’re not messing around this time.