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Industry Voices | Think Local, Sell Big: Winning Customers With Targeted Ads

Dealerships win by blending trusted broadcast TV with hyper-targeted streaming ads.

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OEMs, Consumers Bracing for Tariff Effects

President Trump is planning on imposing 25% tariffs on all goods coming from Mexico and Canada, and 10% on China starting Tuesday, thus increasing costs for automakers whose supply chains and manufacturing are spread across North America.

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WardsAuto Podcast: Hybrids in Demand and More Under Way

For the first time, EY’s tracking study on consumer demand for and acceptance of electrified vehicles shows a majority want at least a hybrid for their next purchase.

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Trump Tariffs Warning: U.S., Canadian Auto Plants at Risk of Closure

Industry analyst Ross McKenzie says tariffs would be ended by the American people responding to resulting layoffs and income losses.

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