With social distancing keeping coworkers apart in December, media companies and agencies have turned to care packages to replace the holiday party.
| Events are meant to spark excitement in consumers, but eight months after the pivot to virtual events, the general consensus among both attendees and sponsors is that they're boring. So to find a way to reengage audiences and advertisers, publishers are testing the limits of hybrid events. Atlas Obscura, for example, is planning U.S.-based road trips to uncommon locations, PopSugar hosted a drive-in premiere in Los Angeles and Pop-Up Magazine is working to make the at-home space more engaging by breaking the virtual fourth. Read more below. To avoid "Zoom fatigue," publishers should start adding participatory elements and off-screen sensory moments that provide serendipity, according to Sarah Priestman, president of experiential agency Sense New York. The company that owns the license to make and sell Nokia-branded handsets is looking to take certain aspects of its media management in-house. For Digiday+ members, even if it’s a logical move to stretch out discounts typically reserved for Cyber Monday, it can create a more difficult environment for marketers. With social distancing keeping coworkers apart in December, media companies and agencies have turned to care packages to replace the holiday party. The deal can help to revitalize HuffPost’s sales pitch and address BuzzFeed News’ perception problem, according to agency executives. Other things to know about The Digiday Content Marketing Awards will honor the companies using content to modernize media and marketing. From Best Agency/Client Collaboration to Most Innovative Use of Content, don’t miss your chance to gain valuable recognition from Digiday. Learn more about this year’s categories and submit before the early deadline on December 11 for the best rate on entries. On-site search is now a crucial part of the customer journey — yet many practitioners report that they’ve provided a less-than-stellar website search experience. Indeed, new research finds that only 41 percent of retailers rate their on-site search experience as good or excellent. Sponsored by Yext. | | |
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howdy! howdy! | Sponsored by Zeta | | Research: As analog spending collapses, solving digital targeting is becoming more urgent | | New research finds that brands are directing their budgets away from the cornerstones of traditional analog marketing, including print, linear TV and traditional out-of-home — and they’re embracing digital platforms in nearly equal measure. This new report unpacks the changing approach as brands attempt to find new ways to target consumers in the post-cookies era. | | |
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