WardsAuto Dealer 5
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WardsAuto Dealer 5
 

JANUARY 25, 2021

Hey there. Welcome to the WardsAuto Dealer 5 for Monday Jan. 25. We've put together items from WardsAuto.com and across the Internet. So let's go:

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1.

Car Market Shifting As More Work, Shop From Home

For those dealers not in the premium luxury end of the market, wouldn’t it make sense to investigate the marketing, technologies and new ways of securing business in the subprime, deep subprime and first-time buyer side of the business?

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Gain Control of Your Reconditioning Process

With undefined timeframes and limited accountability, it’s no wonder dealers struggle to lower reconditioning costs. Bring clarity to the process with iRecon, vAuto’s reconditioning solution to help you create recon plans, monitor each vehicle’s progress and get inventory to the front line where it can be seen—and sold—faster.

 

2.

Workplaces Out, Cars In as ‘Second Home’ for Many

“People are falling in love with the second most lived-in space, and that’s the car,” Andrew Poliak, chief technology officer for Panasonic Automotive, says during a panel discussion at the recent CES 2021.

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How Higher Profits are Directly Tied to Higher Close Rates 

Our industry thrives on leads but it’s the quality- not quantity- of leads that impacts your ability to close. What if you could harness the power of the best leads and show your sales team how to know the difference? Click Here for More

 

3.

How to Set Up for Success in 2021

Just as important as the technology providing positive digital retailing experiences to reach and accommodate customers are employees who understand those technologies.

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4.

All-New 2021 Buick Envision Crossover on Sale Now

The new Envision gets overhauled styling, updated tech and safety features, and upscale options. The base Preferred trim carries a starting price of $32,995.

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5.

Digital Retailing, Automobile Dealers and the Path Ahead

In this video Fast Chat hosted by WardsAuto, David Spencer, senior director of sales in the West for Ally Financial, talks about effective and seamless F&I processes.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com. 

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...