| | | | | Cartoon Network Looks Beyond TV, Launching Games and Shows Simultaneously Multiplatform strategy will apply to all series going forward By Jason Lynch Simply launching a new linear show is no longer enough for Cartoon Network, which is now creating multiplatform experiences--usually including a tie-in mobile or console video game--for all of its new series. The network has unveiled its upfront slate for this year, which includes 13 shows (six new ones, and seven returning series) with more...
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| | | | | | | | BBC.com Will Pitch Its Role in Combating Fake News at Its First NewFronts It's highlighting readers' trust in the outlet By Sami Main When some participants of the Digital Content NewFronts, like BuzzFeed and Yahoo, decided to move their presentations elsewhere, more room opened up for newcomers to join the lineup. BBC.com will host a breakfast and ad sales presentation on Monday, May 8, from 9 a.m. to 11 a.m. ET. Many NewFronts participants are publishers, content creators...
Read more » | | Talent in Selling Video Never Gets Old—A Guide to Navigating the NewFronts The best veteran sales execs bring relationships and wisdom By Rich Goldfarb In a world where television is video, content is publishing, and upfronts are OutFronts and NewFronts, there is one precious commodity that is timeless and invaluable: wisdom. The digital media vendors plying their trade by selling ad opportunities in the brand marketing ecosystem (BME) could greatly benefit from tapping into experienced, innovative, top television leaders...
Read more » | | Fullscreen Becomes Third Company to Pull Out of IAB NewFronts Yahoo and BuzzFeed previously announced departures By Sami Main Fullscreen, an entertainment platform and content creator network, announced on Monday it would no longer participate in the 2017 Digital Content NewFronts taking place in May in New York. Fullscreen Media creates custom content for brands and advertisers, and hosts original entertainment available to subscribers. Current media partners with the platform, which receives more than...
Read more » | | | | | | | | RuPaul on Moving to Mainstream Television and the ‘Political’ Nature of Drag Culture The ninth season of Drag Race premieres tonight on VH1 By Sami Main RuPaul is, in a word, busy. Between tonight's return of Drag Race, the release of his 11th studio album, an upcoming autobiography and the third annual DragCon in a few weeks, there's plenty on his proverbial plate. An Emmy win and ratings success for Drag Race and its All Stars series prompted Viacom to move...
Read more » | | Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021 It's growing after nearly a century of commercials thanks to digital By Sami Main Nearly a century after radio stations began accepting commercials, a new report says the medium now takes about 10 percent of all local ad revenue. And the fastest growing segment of radio isn't over the air, but on digital platforms. According to BIA/Kelsey's 2017 Investing in Radio report, the digital advertising income of U.S. radio...
Read more » | | Mattel Is Teaming Up With ABC for a New Competition Series to Find Its Next Big Toy Can the show energize 2 different industries? By Jason Lynch Over the decades, TV shows have inspired plenty of toys, but nothing quite like this before. Mattel and ABC have teamed up to launch a new, Shark Tank-like reality competition series, The Toy Box, in which toy inventors vie for approval from a group of toy experts, followed by a precocious panel of kid judges....
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